Before the euro of the UEFA women in 2025, Adidas presented a new campaign film that celebrates the role of competition as a catalyst for growth and shows how support and rivalry can coexist at all levels of the women’s game.
The short film is the latest part in Adidas’ global “You have that” Campaign that promotes positivity, support and resilience in sports.
This time it is in the spotlight on elite players in the women’s play, including Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Wälti and Stina Blackstenius.
The video turns the traditional idea of rivalry upside down, which indicates that mutual respect between the opponents can help to develop new levels of performance. One of the outstanding dynamics is between Russeo and Bonmatí competitors on the international stage that use the other of the other to increase their own game.
“For us as a professional, the competition in everything we do is enormous, and personally it is a constant source of learning,” said Russo in a press release.
“I think I’m lucky to be surrounded by the best of the world every day while I play for my club and my country. My colleagues and colleagues constantly remind you that my game has not yet been completed, and that would not be possible without competition.”
Ever wider “You have that” The campaign, which started in 2024, is intended to redesign how athletes experience printing by concentrating on the value of encouraging teammates, trainers, family and fans.
Earlier iterations showed stars such as Lamine Yamal, Trinity Rodman and Anthony Edwards. Recently, in which Lionel Messi and NFL Quarterback Patrick Mahomes compete against each other with Lionel Messi and NFL Quarterback in a treadmill challenge, the two athletes crowded and at the same time strengthen the core message of the campaign of the uplifting competition.
Regardless of whether you are celebrating women’s football, cross-sports camaraderie or aspiring stars on the global stage, Adidas continues to confirm “You have that” These athletes thrive when rivals inspire – do not share.
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