Newcastle United has introduced an important new global partnership with Guinness and put together two immediately recognizable names with passionate consequences around the world.
In the deal, the world-famous Irish Stout-Neben Guinness 0.0-in is poured St. James’ Park, a fresh matchday ritual from the Concours to Hospitality Lounges and the Magpies fans.
Guinness had supported the Toon Army early on this summer and supported the club’s exclusive fan event in South Korea during her pre-season tour.
Over 250 supporters joined Newcastle players and legends for an afternoon of entertainment, giveaways and of course a few pints-one celebration of the mind of the black and white believer, whether at home or on the other side of the global.
Peter Silverstone, Chief Commercial Officer of Newcastle United, said: “Newcastle United and Guinness are two legendary global brands that were determined to unite. They will help us to offer unforgettable experiences for supporters in Newcastle and around the world.”
Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, added: “Newcastle United is a famous one-city club with a passionate fan base that exceeds the geographies to get to all corners of the world. To deepen rituals with the organic believer.
From the end of the Gallowgate to Guinness fans worldwide, the partnership promises to mix football and Stout in something special.
How Newcastle Brown Ale will feel about it … Well, this is a conversation that has best managed through a beer.