AC Milan officially presented her kit from 2025/26 – and this year the Rossoneri bend with a striking return of a club icon in their legendary nicknames: the Diavoletto.
In collaboration with Puma, the new shirt creates the tradition with a brave design. It has the classic white base of the club, which accentuates with sharp red and black details -an allusion to Milan’s permanent away shirt identity.
But the star of this year’s design is the revival of the Diavoletto, the devil emblem, which first appeared in the 1980s and has since become one of the most striking symbols in the history of AC Milan.
This redesigned kit celebrates the spirit, pride and fire that define the club – with the devil motif, which functions both as a cultural nod and as a rally scream. It is a kit that not only worn but lived.
Marco Müller, Senior Director of Puma from Product Line Management Teamsport Apparel, said: “White Away kits are a synonym for AC Milan. This year we wanted to confuse things and the devilish theme and the iconic Diavoletto emblem that really brought KIT new life were really launched.
“The mating of the white base with the black and red details really contributed to this and creates a unique style that brings some fire on the pitch with a devilish aesthetics.”
To celebrate the start, AC Milan and Puma transformed the city into a live action tribute.
The fans were invited to take a treasure hunt through Milan after a trace of Red Devil symbols hidden on the cult at the cult were hidden. The event culminated in the Bottega del Diavolo, where the participants received exclusive gifts and a first look at the new kit – the community, culture and the club heritage in true Milanese.
The KIT is now available via official trading channels from AC Milan and Puma.
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