Barcelona will wear limited shirts for this month Clasico against Real Madrid in La Liga. The sixth time you have done since the partnership with streaming platform Spotify.
The Spotify logo usually decorates the legendary jersey of Barcelona, but the Clasico will have exchanged the usual branding for the sign of one of the largest artists in the world.
In previous games against Real Madrid, the Catalan Logos of Coldplay, Karol G, Rolling Stones, Rosalia and Drake presented. Now Travis Scott is the chosen artist. The Cactus Jack logo will be exhibited on May 11th on Barca shirts when Madrid Olimpic Lluis Companys visits.
Spotify, who has worked with Barcelona since 2022 and has the name rights for Camp Nou, “gives artists a unique platform to express their creativity on a global stage”. The brand even organizes a special Travis Scott performance in a pioneering location in the city on the evening before the game and rewarded its most loyal local fans with an “exclusive invitation concert”.
Jules Kounde is a self-known “long-time Travis listener”. He said: “As someone who takes care of style, this collaboration with Spotify is powerful. When I see the cactus jack logo on our jersey and is part of a drop that combines football with fashion and music, I am very inspired and am proud to be part of a club that hugs it.”
Travis Scott herself added: “El Clasico is a moment when the whole world has worked together. When I join Spotify and FC Barcelona, I let my universe bring them together.
“It was not just about throwing Cactus Jack on a jersey. It’s about building something that blurred the border between sound and sport. As the first artist who appears in Barcelona as part of this collaboration and shares this moment with my fans, it brings it to another level.”
Inspired by the founding year of the club, 1,899 of limited jerseys will be available via the official Barca stores in Spain and via the Barca store on-line From 10 a.m. (CEST) on May 2. The Cactus Jack collection includes two variants of hoodies, T-shirt, retro jersey, cap, shorts, jacket, scarf and retro football. The Limited Edition Collection can be purchased via Travisscott.com From May 9th.