Brentford are the Kings of sustainability of the Premier League.
Regardless of whether the GTECH community stadium in a port for the biological diversity, the subsidization of fan-train trips to cut emissions or the elimination of plastics is constantly transferred to Brentford for new opportunities to reduce its environmental influences and to do their contribution to the planet. In fact, nobody does better than her.
Now the club has taken another innovative step forward on its green trip.
The bees have a number of shirts with limited edition, sustainably upcycled shirts presented-jewelry from the kits of the earlier seasons, which were redesigned at unique designs.
Each shirt in the collection was created in collaboration with Upcycling Brand (Re) Step and London Design Studio Row________z and has been handmade from the last four seasons by dirbro kits.
If each shirt adds a unique turn, each shirt is embedded with a chip that can be scanned to reveal its history: where the materials come from the original kits, and further insights into the work of (Re) boat and Row____z.
A limited number of shirts was initially made available in the club business in front of Brentford’s home defeat against Fulham and is now available on the club’s website for £ 120 each.
It is important that Brentford will not benefit from sales. All income will apply in the coverage of the production costs and to ensure the securing of the designers and project partners.
James Beale, Sustainability Manager from Brentford, said about the project: “Brentford fans take care of sustainability. Therefore, we wanted to offer them a unique opportunity to support their club and the planet at the same time.”
“Upcycled shirts have a lower CO2 footprint as brand new shirts. Fans who buy from the (re) boat have a positive planet,” he added. “We hope that the range also inspires our fans to reuse, repair and improve the old kit. So we see a Little Brentford kit as possible.”
According to the club, over 100,000 tons of sports kit worldwide are sent to a global landfill every year – 951 football shirts per minute or 500 million annually.
While Brentford’s most recent initiative is only a small dent in this figure, it sends a strong message: even in football, sustainability and creativity can go hand in hand – and every stored shirt is a step in the right direction.