Chelsea has introduced a new sponsoring deal with Damac Properties, which will occur for the rest of the campaign on the front of the blues shirts.
After Chelsea had followed an agreement with Infinite Athlet last summer, he has spent the entire campaign before the shirt without a sponsor who missed a significant source of income in the future to find a lucrative deal in the future.
The focus of Chelsea’s plans were for the Champions League, which would guarantee a larger sponsorship agreement. The blues is currently fifth in the Premier League rating – enough for a place in the top competition in Europe.
In the meantime, however, Chelsea has announced a contract with Damac, a luxury real estate brand, whereby the logo of the brand appears on shirts for the remaining weeks of the 2024/25 campaign.
The Damac logo appears on Chelsea shirts for the first time during the semi-final first leg of the Conference League against Djurgard.
As part of the agreement, Chelsea and Damac will work together to form “Chelsea Residences from Damac”, a project based in Dubai in which residences with club motifs are involved.
The President and Chief Operating Officer Jason Gannon said: “Damac is known worldwide to build luxury objects, and we look forward to working with the industry leader to market a unique Chelsea-FC residence in Dubai.
“With the club in the heart of London, Chelsea’s collaboration in Dubai will bring to life and expect our continued growth on the global stage. We can hardly wait for Chelsea Residences to take its place in the Dubai skyline.”