In order to mark the end of their historical campaign of 2024/25, in which they increased the Super League, the FA Cup and the league cup of women, Chelsea have announced a meaningful new partnership that celebrates both strength and style: British Jewelly Brand d.Louise is the first official jewelry partner of the club.
D. Louise was founded in 2021 by Olivia Jenkins in memory of her mother Deborah Louise and creates jewelry that is as resilient as the story behind it.
The pieces are made from hard -wearing, waterproof materials and will withstand work, travel and movement, just like the strong women who wear them.
As part of the partnership, Chelsea players will wear on game days on Stamford Bridge and the annual players of the year of the Club d.Louise jewelry. Fans can also buy exclusive co-brand pieces from next season.
Giulia Mazzia, commercial director of Chelsea Women, said: “We are pleased to welcome D.Louise in the Chelsea FC Women family. Her history, mission and the emotions behind her jewelry are so naturally voted with the spirit of our team, who have always appeared with heart and were celebrated with female women, women.”
Olivia Jenkins, founder of D.Louise, announced the personal importance of the partnership: “This partnership means so much for me.
“To align yourself with Chelsea FC women, a team that embodies the same resilience and the same heart, feels incredibly powerful,” she said. “We not only create jewelry, we tell a story of strength, appearance and stay in the game, no matter what life throws on you.”
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