Liverpool, who signed Newcastle United of Newcastle United by Alexander Isak from Newcastle United, has added another great obligation to her ranks – but this comes off the pitch.
The Reds have announced the legendary Cap Makers New era as an official headgear provider, who marks the most recent step of the brand into the world of football.
New Era was founded in Buffalo, New York in 1920 and has long been a staple in sportswear and created headgear for Major League Baseball, the NBA and beyond. The company is known for its cultural punch, premium craftsmanship and immediately recognizable designs and is now concentrating on Anfield.
In order to celebrate the new partnership, New Era and Liverpool have a curated collection with a number of signature styles -including 9 -forts curved visor, 9 -capable snapback, bucket hat, unstructured 9 -8, 19twenty golfer, trucker and beanie.
Each piece is dressed in the famous colors of the club, with a double branding in the entire area and the details such as the clubcest, the founding year and even the words of the hymn ‘You’ll never Walk Alone’ Proudly sewn into selected designs.
Lee DwerryHouse, Senior Vice President of Merchandising at LFC, said: “We are happy to work with New Era, a legendary brand with a rich story in headgear. Your expertise and call in this area make you a great addition to our retail range, especially in such an important product category for our fans.”
The complete Liverpool X New Era collection is now available exclusively through the club’s official business.
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