Before the European Championships of the UEFA women from 2025, Pepsi launched a new global campaign entitled “Refresh the Game”, in which football nostalgia was mixed with modern Star Power for a celebration of the evolution of sport.
The one-minute film shows the current Pepsi ambassadors Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry. It also brings legendary figures Pelé, Ronaldinho and David Beckham to reproduce some of the best -known ads from Pepsi.
“Update the game” begins with a press conference scene before the players are transported in unforgettable moments from pepsis.
Putellas is initially with Pelé with a recovery of the film “Join the Pepsi Generation” from 1974. Graham Hansen then appears together with Ronaldinho in an energetic sequence, which is inspired by Pepsis 2005 “Surfer” AZ and is dramatically set over water. James makes a surprise cameo in the 2003 forest motif commercial, which originally corresponds to David Beckham and fells his drink falsely while it slides over the bar.
The film ends in the present when Putellas turns a Pepsi socket from Beckham’s hands to James, which takes a sip – which indicates the course of the torch of previous icons to today’s game washes.
True to his name “Update the game”, the legendary past of football combines with its rapidly developing present, in which women’s football and the center of women are focused on.
David Beckham shared his excitement about the cooperation: “We are experiencing a new generation of sporty superstars, and it was an honor to see next to them. The players in this campaign played a decisive role in the supply of women’s football where it is today.”
Cathy Graham Kidd, Senior Marketing Director at Pepsi, added: “Our new film” Refresh the Game “celebrates the football legends of the past and mediates the stars that redefine the game today.
“At Pepsi, we are determined to accelerate the football of women and support those, question the conventions to cause excitement and change. By using the power of entertainment together, we want to bring women’s football to the new audience by showing the raw talent and the joy that brings it.”
When the women of women are concerned, Pepsi’s campaign gives the tone – bridges generations of football while celebrating women to restart their future.